If you’re tasked with championing the value of open research to researchers and beyond, join this 2 hour workshop that will share practical strategies, advice and tips on how to communicate effectively about open access with time-poor researchers, using techniques from other sectors!
The scholarly publishing landscape is incredibly complicated, and amongst all the white noise, vital messages about the benefits of open access and an open research process are being missed, ignored, or tuned out.
Overview
We need to communicate strongly and effectively about the benefits of open access; how can techniques and strategies from the world of marketing help us tackle this challenge? We will explore how to use well-known marketing strategies - like audience segmentation, outcome-driven objectives, and campaign-led storytelling - without diluting the complexity or compromising the values of open access advocates.
Registration information
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Date: Thursday 2 July 2026
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Time: 2 pm (UK time)
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Duration: 90 minutes
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Platform: Zoom | Register now
Please note that participation is limited to 100 people to facilitate meaningful conversation. Please only register if you can attend ‘live’ - the workshop will be recorded and made publicly available.
Who should attend?
This session is designed for librarians, researchers, progressive publishers and collectives.
About the trainer
Ned Potter is Faculty Engagement Manager: Community & UX at the University of York, where he creates advocacy materials for open access and open research. Ned is a Trainer for various organisations including the Bodleian Libraries, the British Library, Jisc and the NHS. He has run library workshops across four continents, and his presentations have been viewed over 2.5 million times online. His book The Library Marketing Toolkit was published by Facet in 2012.