How do you develop an effective marketing strategy to promote OA publications?

Visibility, Communication, Impact
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Hi Anna,

Thanks for sharing this, I wasn’t aware of it and I’m starting to explore the resources! While doing so, I came across this interesting paper:

They describe using a “rule of thirds” approach to social media communication, which I found quite insightful.
To summarise:

  • 1/3 original content promoting the platform,
  • 1/3 curated content from the wider OA community,
  • 1/3 engagement, focused on interaction and relationship-building.

Have you tried this model, or do you follow another strategy when communicating on social media?